Preview Mode Links will not work in preview mode

Project A Podcast

Apr 26, 2019

What is the main purpose of personal branding in the B2B context? Is it increasing sales or building employer branding? What are the best channels to facilitate the personal brand? Is LinkedIn or XING more suitable? And what about formats? Should one use whitepapers, videos or podcasts?


On our B2B Marketing &...

Apr 19, 2019

Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers.


Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and...

Apr 12, 2019

So you’ve decided on the basics of your sales compensation scheme. You understand your key drivers for sales success, you’ve specified your desired actions and behaviors as well as sales targets and on-target-earnings. But we’re not done yet.


There are still a number of moving parts to decide on. Which KPIs are...

Apr 4, 2019

Persönliche Empfehlungsdienste sind ein wichtiger Bestandteil unseres digitalen Alltags geworden. Auf der einen Seite helfen sie uns passende Musik zu finden und interessante Produkte beim Online-Shopping, andererseits stehen sie in der Kritik als Katalysator für radikale Meinungsmache.


In dieser Project A...