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Project A Podcast

May 31, 2019

Wie wichtig ist künstliche Intelligenz im Bereich des Reisemarktes speziell für die Abwicklung von Privat- als auch für Geschäftsreisen? Wie gut funktionieren NLP basierte Ansätze?
Wo sind die Knackpunkte, wenn es um Effizienz geht?

Ein Podcast über Comtravo, ein junges und mittlerweile bereits sehr erfolgreiches...

May 24, 2019

Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?


Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales....

May 17, 2019

How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence?


Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of...

May 10, 2019

What does it take to develop a good sales department? And how can you then get customers through the sales funnel with the highest possible conversion rate in the B2B space?


Anders Mayntzhusen is the CCO of Dixa, a customer engagement platform that brings together all customer interaction with the business in one...

May 3, 2019

Which channel works best to acquire new customers in the B2B context? Who is my customer at all and how can I effectively reach this person and generate a lead?


Michael Riegel, Founder and CEO of COMTRAVO, explains the importance of first defining the target group before specifically targeting the audience using...