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Project A Podcast

May 10, 2019

What does it take to develop a good sales department? And how can you then get customers through the sales funnel with the highest possible conversion rate in the B2B space?


Anders Mayntzhusen is the CCO of Dixa, a customer engagement platform that brings together all customer interaction with the business in one platform including live chat, email, phone and messaging. On the B2B Marketing & Sales Day by Project A, he explains how Dixa created a pentagon model that serves as a playbook for executive sales and business development. The “Sales Playbook” consists of five Ps namely process, procedure, props, product and most importantly: people. Anders explains in depth how these five factors are interdependent for a successful sale.

Guest: Anders Mayntzhusen, CCO of Dixa

Language: English

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