Jan 26, 2018
Today Marketing departments work very closely with Business Intelligence. The benefits are obvious: data helps marketers make smarter decisions and optimize their spend. But Marketing is not the only business area that can benefit from a close collaboration with BI. In the final episode of our BI series, Rainer Berak...
Jan 12, 2018
Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a...