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Project A Podcast

Jun 28, 2019

Unternehmen in Deutschland investieren jährlich etwa 80-90 Milliarden Euro in Kommunikationsmaßnahmen. Wie diese Maßnahmen aber tatsächlich wirken, ist oft unklar. 

Vor wenigen Jahren haben Hirnforscher und Mediziner damit begonnen, interdisziplinäre Untersuchungen über die Wirkung von Werbung anzustellen. Diese...


Jun 21, 2019

Earlier this month we hosted the first edition of BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on marketing attribution, its limitations, as well as ideas for new developments in...


Jun 14, 2019

Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people...


Jun 7, 2019

What structures are necessary to face an extremely rapid company growth?

How to overcome siloed organizational behavior and which technical systems can be recommended for analysis and management?

 

Picnic is an online supermarket, that delivers groceries in the low-price segment directly to people’s homes...